Swiss performance apparel brand X-BIONIC® is officially entering the North American market, positioning itself as a leader in high-performance athletic wear. The brand is set to transform standards for both professional athletes and recreational sports enthusiasts with its innovative, science-driven apparel and footwear.
Led by industry veteran Kris Kuster, the new North American President and Co-Owner, X-BIONIC® is headquartered in Denver’s Battery 621, a notable hub for outdoor brands. Kuster, previously associated with Nitro Snowboard and Mammut Sports Group, is at the helm of a team rich in experience and knowledge of sportswear design, manufacturing, and marketing.
Supporting the launch is the Global Sales Guys team, spearheaded by Marty Carrigan and Dave Rosenberger, both of whom have extensive backgrounds in representing premium European brands in the U.S. and Canada for over three decades. Their efforts will focus on establishing X-BIONIC® products in specialty and key retailers across various sports categories, including running and snow sports.
In addition, the brand has appointed former World Cup alpine ski racer and Olympian Heidi Voelker as Head of Key Partnerships. Voelker brings nearly 30 years of experience as the Ambassador of Skiing at Deer Valley Resort and a background with the U.S. Ski Team. Notably, X-BIONIC® has partnered with the Park City Ski and Snowboard Team, marking its first official collaboration within the North American ski industry to promote its award-winning engineered socks and base layers.
“Entering the North American market enables us to connect with a community that shares our commitment to innovation, passion, and quality,” said Kuster. “Our mission is to empower athletes of all levels with top-tier performance wear, and we’re thrilled to bring our X-BIONIC vision to life in the U.S. and the Americas. With our team of top professionals and passionate sports enthusiasts, we aim to provide best-in-class customer service and a comprehensive retail experience that enhances the athletic journey.”
The upcoming FW24 product line features winter running apparel and snowsports gear crafted with moisture-wicking fabrics, ergonomic designs, and durable materials tailored for intense workouts. Each piece is designed to deliver exceptional thermoregulation, partial compression, and flexibility, allowing athletes to focus on peak performance.
X-BIONIC®’s offerings are categorized into Discover, Perform, and Expert levels, encompassing its sock collection, award-winning base layer systems like Energy Accumulator, Symbio Merino, and InventFX, as well as its premium sportswear line, X-Ential.
Related topics:
