The PGA TOUR has officially named Knockaround as its Official Eyewear for the PGA TOUR and PGA TOUR Champions, solidifying a multi-year marketing partnership set to run through 2029.
Starting in 2025, Knockaround sunglasses will be available at PGA TOUR Fan Shops throughout the FedExCup Season and at select TPC Network facilities. This partnership will also include fan engagement through fresh content, ambassadorships with PGA TOUR players, and activations at TOUR events across the country.
“The PGA TOUR shares Knockaround’s belief that the true essence of golf lies in the fun and memories it creates,” said Brian Oliver, Executive Vice President of Corporate Partnerships for the PGA TOUR. “We are eager to introduce their brand and values to our fans at various tournaments and venues. Knockaround has already begun establishing its presence in the golf community through partnerships with players like Joel Dahmen and Harry Higgs, and we are excited to build upon that awareness with this marketing collaboration.”
Knockaround CEO Jeffrey R. Hennion expressed enthusiasm for the partnership, stating, “We are thrilled to team up with the PGA TOUR and bring Knockaround eyewear to golf fans nationwide. This collaboration perfectly aligns the spirit of golf with our brand, and we look forward to enhancing the fan experience with our affordable, high-quality sunglasses that complement the game of golf and life itself.”
With nearly two decades in the market, Knockaround has built a reputation for producing durable and stylish sunglasses at an accessible price point. This new partnership with the PGA TOUR aims to elevate Knockaround’s visibility in the world of professional golf while emphasizing performance and comfort for both players and fans alike.
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