SENIQ, the innovative outdoor apparel brand created specifically for women by women, has launched its highly anticipated 2024 Ski Collection, now available in retail outlets and on SENIQbrand.com. The collection, featuring jackets, bibs, and baselayers, combines contemporary design with functional performance, catering to the diverse needs of winter sports enthusiasts.
The 2024 collection incorporates bold color blocks and flattering feminine silhouettes alongside technical features tailored for female athletes. With prices ranging from $128 to $498, the lineup includes six stylish jackets, baselayers, and pullovers designed to meet the performance demands of today’s skiers.
“Traditionally, women’s ski apparel has forced consumers to choose between style and functionality,” said Tina Thompson, co-founder of SENIQ. “Our collection redefines this paradigm, offering cutting-edge designs that empower women on the slopes without sacrificing technical performance.”
SENIQ’s ski collection is crafted by female athletes for winter sports enthusiasts of all skill levels. The innovative design includes unique pocketing solutions that allow wearers to access each layer effortlessly, ensuring seamless transitions while engaging in outdoor activities.
Georgia Newman, SENIQ’s head designer, brings over 15 years of experience from notable fashion brands including Calvin Klein and Elizabeth and James. “Our design echoes the beautiful contours of snowscapes,” Newman explained. “We’ve created style lines that enhance the feminine form while incorporating practical features essential for navigating snow and alpine terrains.”
To promote the 2024 Ski Collection, co-founders Thompson and Hilton will embark on a tour of select winter resorts in Colorado and Utah, hosting pop-up events where customers can experience the collection firsthand. Driving an INEOS Grenadier, they aim to connect with the winter sports community while showcasing their commitment to adventure and innovation.
Highlights from the Collection:
- Slopestar Ski Jacket ($448): Designed for extreme weather, featuring a helmet-compatible hood, body-mapped insulation, and pit zips for ventilation. The cinchable waistband offers a customizable fit, complemented by vibrant neon colors.
- Slopestar Ski Bib ($398): This bib pairs perfectly with the Slopestar Jacket, providing superior mobility with articulated patterns and ergonomic pockets. An open-back design and adjustable straps ensure a functional yet flattering fit.
- Half-Baked Fleece Pullover ($198): A high-pile wool-blend fleece offering cozy warmth, with color-blocked designs and multiple storage pockets for convenience.
- Cabin Fever Baselayer Mock Neck ($128): Made from a luxurious wool blend, this midweight baselayer features a form-fitting design and thumbholes for added comfort.
- Cabin Fever Baselayer Legging ($128): Designed for movement, these leggings include a no-itch waistband and breathable mesh for optimal comfort and moisture-wicking properties.
- Powderpuff Down Jacket ($498): Overstuffed with premium down for warmth, this jacket features an asymmetric front zip, extra-large pockets for bib access, and a dedicated ski pass pocket.
SENIQ is committed to social responsibility, donating 1% of each purchase to Women’s Wilderness, a nonprofit that supports girls, women, and non-binary individuals in the outdoors, and to The Mental Health Coalition, which aims to reduce the stigma surrounding mental health. Customers can choose which nonprofit to support at checkout, reflecting the founders’ commitment to mental health awareness stemming from their own experiences.
Related topics:
