LOS ANGELES, CA // PARK CITY, UT (Feb. 26, 2025) — TOGETHXR, a media and commerce company known for its slogan “Everyone Watches Women’s Sports,” has teamed up with U.S. Ski & Snowboard to launch The Drop In, a two-part docuseries that showcases the 2023-24 women’s FIS World Cup park and pipe season. The series offers an inside look at the dedication and hard work required to compete at the highest levels of the sport. The first episode is available today, February 26, on TOGETHXR.com and YouTube.
The docuseries follows six athletes from the Hydro Flask U.S. Snowboard Team, including Olympic silver medalist Julia Marino, World Cup winner and Olympian Maddie Mastro, and fellow Olympian Courtney Rummel. It also highlights rising stars Bea Kim, Sonora “Sonny” Alba, and Rebecca Flynn. The Drop In provides a rare and in-depth view into women’s snowboarding disciplines such as halfpipe, slopestyle, and big air—coverage that is often missing in traditional sports media.
TOGETHXR was co-founded by Chloe Kim, a member of the Hydro Flask U.S. Snowboard Team, alongside other top female athletes like Alex Morgan, Simone Manuel, and Sue Bird. The company has been a leader in amplifying women’s sports stories across various media platforms. The Drop In continues this mission by shining a light on the talents of female snowboarders competing on the World Cup circuit.
“U.S. Ski & Snowboard is dedicated to enhancing the visibility of women’s sports and ensuring these athletes get the recognition they deserve,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Women’s snowboarding is pushing the limits of what’s possible, and The Drop In gives viewers a behind-the-scenes look at the grit, resilience, and talent of these incredible athletes. We’re excited to partner with TOGETHXR to share their stories and inspire the next generation.”
Jessica Robertson, TOGETHXR’s Co-Founder and Chief Content Officer, added, “We’re committed to authentically telling the stories of exceptional women athletes. Through our partnership with U.S. Ski & Snowboard, The Drop In offers a raw, unfiltered look at the journey to greatness—both as competitors and as individuals.”
The two-part docuseries aims to elevate the narratives of women in snowboarding and provide fans with a deeper understanding of what it takes to excel in the sport.
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