Fifty-three outdoor recreation businesses are urging the Biden Administration to designate Sáttítla in Northern California as a national monument. This coalition includes a diverse array of industries, from outdoor gear manufacturers to breweries and banks, all emphasizing the importance of protecting natural landscapes for their economic sustainability.
Designating Sáttítla National Monument in the Medicine Lake Highlands would safeguard valuable public lands and critical freshwater resources, enhancing California’s burgeoning outdoor recreation economy. The health of the Highlands ecosystem is vital for the state’s climate resilience, water supply, and tourism sector.
“Outdoor businesses are united in their call to protect this critical landscape,” stated Bridgette Windell, Public Lands Advocate for The Conservation Alliance. “Establishing Sáttítla as a national monument would honor the Pit River Tribe and demonstrate the Biden Administration’s commitment to California’s thriving outdoor recreation economy.”
The outdoor recreation sector significantly contributes to California’s economy, generating nearly $74 billion in Gross Domestic Product (GDP) and supporting over 567,000 jobs statewide. The Medicine Lake Recreation Area attracts more than 40,000 visitors annually, offering over 100 miles of trails and a variety of activities such as fishing, camping, and mountain biking.
The Medicine Lake Highlands have been targeted for energy development, raising concerns among the Pit River Tribe and local communities about the potential degradation of this sacred landscape. The Conservation Alliance and its members are joining hundreds of local businesses, congressional advocates, and community leaders in their appeal for Sáttítla’s national monument designation.
“As a resident and business owner who treasures this area, I urge President Biden to protect Sáttítla as a National Monument,” said Belinda Sanda, owner of Belinda Sanda Sales. “This region deserves permanent protection for its rich natural and cultural heritage and its vital freshwater aquifer.”
Annie Nyborg, Head of Environmental and Social Impact at Peak Design, added, “We believe adventurers can only find their true peak when natural spaces like Sáttítla are preserved. We call on the Biden Administration to act swiftly to protect these lands and waters for future generations.”
Celia Camargo, Director of Community & Purpose at GU Energy, emphasized, “We believe that everyone should have access to natural places. By designating Sáttítla as a national monument, we can ensure that Californians will continue to enjoy outdoor spaces for generations to come.”
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