BUFF®, a leading brand in outdoor headwear and neckwear, is excited to commemorate its seventh year of collaboration with Protect Our Winters (POW), a movement dedicated to empowering outdoor enthusiasts to advocate for climate action. This season, the partnership introduces a special capsule collection designed to inspire individuals to combat climate change and safeguard cherished natural spaces.
With a community of over 130,000 advocates globally, POW is at the forefront of efforts to protect outdoor environments from the adverse effects of climate change. As part of its commitment to this mission, BUFF® will launch a collection featuring striking artwork from renowned artist Kate Zessel, who resides in Whistler, B.C.
Zessel’s designs draw from her mountain adventures, blending intricate line work and natural elements that reflect her passion for skiing, biking, and the great outdoors. The collection will include both adult and children’s Thermonet® and Original EcoStretch neck tubes, a Rutger knit beanie, and a Thermonet Hinged balaclava, all showcasing her distinctive artistic style.
“BUFF® has long been committed to environmental stewardship, responsible production, and the well-being of our communities,” said David Camps, CEO of BUFF®. “We are thrilled to continue our partnership with Protect Our Winters and feature Kate Zessel’s breathtaking artwork. Together, we aim to inspire our community to engage in meaningful climate action and cultivate a lasting appreciation for the outdoors.”
Leigh Capozzi, VP of Marketing and Communications at POW, added, “BUFF® has been a vital supporter of our mission, and we deeply value this collaboration. We are excited to launch this collection featuring the incredible work of Kate Zessel. As Jeremy Jones often says, this product is a fantastic conversation starter in the lift line! We look forward to furthering our impact on climate through this creative partnership.”
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