The Grasshopper Adventure Series has officially teamed up with the Movemint event platform for its 28th annual race, enhancing the participant experience for cyclists across Northern California. This partnership will allow the series to offer consolidated series passes, enabling automatic registration for each event, while also centralizing e-commerce and merchandise sales.
Founded in 1998 by Miguel Crawford, the Grasshopper Adventure Series has established itself as a cornerstone of the Northern California cycling community and a leader in the gravel and adventure racing scene. Renowned for its challenging routes that blend gravel, road, and trail, the series attracts a diverse array of cyclists, from casual riders to seasoned professionals.
The collaboration with Movemint is expected to streamline operations and boost participant engagement, introducing innovative features that promise to elevate the overall adventure experience. Notably, the Movemint Event Series feature allows participants to register seamlessly for multiple races, significantly reducing administrative burdens for event organizers.
Additionally, the Movemint platform will facilitate targeted communication with participants, allowing the Grasshopper Adventure Series to create tailored email campaigns for both series pass holders and individual race entrants. This integration also includes the capability to sell event merchandise directly alongside race registrations.
Movemint, designed “by athletes for athletes,” is committed to empowering event organizers to create memorable experiences while ensuring that athletes’ efforts are recognized and celebrated.
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