Huntington Beach, known as Surf City, is set to host one of the surf industry’s most exciting gatherings — SURFscape. Scheduled for April 27-28, this event will bring together over 100 surf brands, offering a sneak peek into the latest trends and innovations in surfing. Whether you’re a surf enthusiast or just curious about what’s happening in the world of wave-riding, this event promises an immersive experience like no other.
Now in its second year, SURFscape is organized by the Surf Industry Manufacturers Association (SIMA) and is designed as an interactive trade show right on the sand. Attendees will have the rare opportunity to not only browse new surfboards and gear but also take them for a test ride. It’s a unique chance to see firsthand what’s in store for the upcoming summer season.
Key Highlights of SURFscape 2024
This year’s event will feature a variety of exciting activities and demonstrations. Among the most anticipated is a photography clinic led by former Surfer Magazine photo editor Grant Ellis, hosted by O’Neill. Attendees can also look forward to Vissla’s shaping trailer, where guest shapers will perform live demonstrations, showcasing the craft of board shaping.
The Surfrider Foundation will be present, bringing vital sustainability talks to the forefront. Additionally, Surfers Healing will host a surf therapy session, promoting the therapeutic benefits of surfing for individuals with special needs.
For those interested in safety, Big Tony Alvarez’s “surf-vival” kit will be spotlighted through a hands-on clinic. Attendees will learn essential first-responder skills, such as CPR and tourniquet application, crucial knowledge for surf emergencies.
Rare Vintage Surfboard Swap
One of the standout attractions at SURFscape will be the rare opportunity to participate in a vintage surfboard swap. Legendary surfboard craftsman Bud Llamas will open his private collection, offering surfboard collectors and enthusiasts a chance to get their hands on some true gems.
Special Anniversary Screening of “Bustin’ Down The Door”
In addition to gear and demos, SURFscape will host a special anniversary screening of the iconic surf film Bustin’ Down The Door. Following the film, surf legends Shaun Tomson, Ian Cairns, and Peter Townend will take part in a panel discussion, moderated by actor Gregory Harrison, who famously portrayed Chandler in the 1987 surf classic North Shore. The conversation is expected to cover everything from the history of single-fin boards to the rise of wave pools.
Proceeds from the screening will benefit communities and businesses affected by the devastating Maui fires last summer, adding a meaningful layer of support to the event.
More Than Just Surf
Beyond the surfboards and the sand, the event promises a lively atmosphere, with plenty of action happening on Huntington Beach’s famous Main Street. Whether you’re there to connect with the community or check out the latest surf gear, SURFscape offers something for everyone.
Stay tuned as more details emerge, and mark your calendars for what promises to be an unforgettable weekend in Surf City.
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