As summer’s blistering heat continues to drive beachgoers toward Gangwon Province, a notable surge in visitor numbers has been observed across the region. However, Yangyang County, a once-thriving surfing destination, has experienced a surprising drop in beach attendance, prompting scrutiny of evolving travel trends and local issues.
Data released by Gangwon Province on August 20 reveals that the number of beach visitors surged to 6.13 million from July through mid-August this year, marking a 14.4% increase compared to the same period last year. This influx is attributed to early heatwaves and enhanced transportation links, including the KTX Gangneung line, which has facilitated access for residents of Seoul seeking relief from the urban heat.
Popular beach destinations such as Gangneung, Goseong, and Sokcho have seen notable visitor increases, up to 28%, while Donghae and Samcheok experienced growth of approximately 8%. The overall trend underscores the province’s rising appeal as a summer getaway.
In contrast, Yangyang County, renowned for its surfing beaches, has faced an unexpected decline. According to the Gangwon Special Self-Governing Province Global Headquarters, beach attendance in Yangyang dropped by 10% from June 22 to August 18, with 691,160 visitors—a decrease of 76,400 from the previous year.
This decline has sparked speculation among local officials and residents, who suggest that Yangyang’s reputation for vibrant nightlife and partying may be deterring family visitors. Concerns over scantily clad beachgoers, public displays of affection, and raucous pool parties have ignited discussions on social media and forums, with cautionary posts like “Reasons Not to Go to Yangyang” gaining popularity.
In response, Yangyang officials are working to address these issues while maintaining the area’s appeal to younger tourists who have previously driven its popularity. Efforts include the establishment of a summer police substation at Ingu Beach, staffed by 20 to 30 mobile patrol officers. This initiative has reportedly led to a reduction in crime and fewer resident complaints.
A county official emphasized the importance of balancing the needs of different visitor demographics and promoting responsible tourism, stating, “This year, we’ve implemented measures to ensure a safer and more enjoyable environment for all our visitors.”
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